SEO and AI search, explained plainly.
Search is changing shape: part of it is still a ranked list of links, and part of it is now an answer composed by a model. Both run on machinery that is documented, and both attract advice that is not. These articles stick to what can be checked.
Sources, always
Every article ends with the documentation it relies on. If a claim has no public source, the article says so instead of asserting it.
No invented numbers
We do not quote statistics we cannot link to. Where the industry has no data — AI citation rates, for instance — we write that down rather than filling the gap.
Mechanisms, not tactics
How a system works outlasts a list of tricks for it. We explain the machinery so the reasoning survives the next update.
All articles
6 publishedGEO explained: what changes when the answer replaces the link
Generative Engine Optimization is a research term with a narrow meaning. Here is what it describes, where it overlaps with SEO, and what is still genuinely unknown.
How an AI assistant finds, reads and cites a web page
The path from a question to a cited link runs through four separate steps — crawling, indexing, retrieval and generation. Each one has its own failure mode.
AI crawlers and robots.txt: what each user-agent actually controls
A reference table of the main AI user-agents, what each one is for, and the three things robots.txt cannot do no matter how you write it.
Structured data: what it does, what it does not, and where it pays off
Schema.org markup makes a page eligible for rich results and machine-readable for anything else parsing it. Eligibility is not a guarantee, and Google says so in its own documentation.
Core Web Vitals: the thresholds, where the data comes from, and what they are worth
Three metrics, three published thresholds, assessed on real visits at the 75th percentile. What they measure — and what they do not tell you about rankings.
Why nobody can guarantee a #1 ranking — including us
Results differ by person, place, device and moment, and the ranking systems belong to somebody else. Here is what can honestly be committed to instead.
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